AWAJI ISLAND: THE HOME OF JAPAN’S INCENSE AND THE SACRED KAREKI SHRINE

Awaji Island, nestled in the Seto Inland Sea, is more than just a picturesque destination—it's the epicenter of Japan’s incense production, responsible for crafting 70% of the nation’s incense. This island’s legacy in the art of fragrance dates back over a thousand years, deeply intertwined with the sacred Kareki Shrine.

The origins of Awaji’s incense industry are steeped in legend. In 595 AD, a large piece of driftwood, believed to be sandalwood, washed ashore on the island. The villagers, unaware of its value, used it as firewood, only to be captivated by the fragrant aroma it released. Recognizing its uniqueness, they presented the wood to Prince Shotoku, a revered figure in Japanese history. He ordered the remaining piece to be enshrined at what would become Kareki Shrine, named after the “dried wood” that started it all.

Kareki Shrine remains a sacred site, symbolizing the island’s ancient connection to incense. It was here that Orika’s founder, Shiori, visited and prayed, hoping that Orika’s incense would bring peace, joy, and a touch of magic to everyone who experiences it. Her visit to the shrine is a continuation of the island’s spiritual heritage, bridging the past with the present.

Today, Awaji Island continues to lead in incense production, thanks to its ideal climate and centuries-old techniques passed down through generations. By choosing Orika incense, you’re not just enjoying a scent—you’re embracing a legacy rooted in history, spirituality, and the hope that every incense stick brings happiness to its user.

Explore Awaji Island, visit the sacred grounds of Kareki Shrine, and let the island’s fragrant history become part of your own ritual.